https://www.iriskory.com/home-1 daily 1.0 2020-02-20 https://images.squarespace-cdn.com/content/v1/5d7b3b2fd3a24e2ae0e03a7b/1568361459245-UNF71G1BB90OHI8FFBPH/IrisKoryurek.jpg Home - Hi! I’m a User Experience Writer and Designer based out of San Diego check out my portfolio https://www.iriskory.com/contact-me daily 0.75 2019-09-13 https://www.iriskory.com/home daily 0.75 2019-12-06 https://images.squarespace-cdn.com/content/v1/5d7b3b2fd3a24e2ae0e03a7b/1568361459245-UNF71G1BB90OHI8FFBPH/IrisKoryurek.jpg Copy of Home - Hi! I’m a User Experience Writer and Strategist based out of San Diego Let’s talk https://www.iriskory.com/portfolio daily 0.75 2021-03-21 https://www.iriskory.com/portfolio/airbnb-long-stay monthly 0.5 2020-11-09 https://images.squarespace-cdn.com/content/v1/5d7b3b2fd3a24e2ae0e03a7b/1575865846853-Q6YN1721TQNVU15CQWWV/Storyboard.jpg PORTFOLIO - Airbnb Long Stay Case Study - Write Title Here https://images.squarespace-cdn.com/content/v1/5d7b3b2fd3a24e2ae0e03a7b/1575960595536-XIMETJNOU83GUL09PJ9U/AirBnB+Experiences+Hierarchical+Task+Inventory.png PORTFOLIO - Airbnb Long Stay Case Study https://images.squarespace-cdn.com/content/v1/5d7b3b2fd3a24e2ae0e03a7b/1575865767992-GONCH5A0V8BE0T62KIQO/Storyboard.jpg PORTFOLIO - Airbnb Long Stay Case Study https://www.iriskory.com/portfolio/airbnb-long-stay-lj8de monthly 0.5 2019-12-11 https://images.squarespace-cdn.com/content/v1/5d7b3b2fd3a24e2ae0e03a7b/1575966892060-R8V8WD1KYP5HBF537H5A/bloom-app-01.gif PORTFOLIO - Instructor focused Yoga app - The Objective While working with studios is still an option for this app, I wanted to specifically design an experience that centered around connecting instructors and students without having to go to a studio. Kind of like a pick up game of basketball, I wanted classes booked through Bloom to have a similar local and spontaneous feel. The ultimate goal of Bloom is to empower students to find and work with instructors either one-on-one or as a group in public or private spaces. https://images.squarespace-cdn.com/content/v1/5d7b3b2fd3a24e2ae0e03a7b/1575966981468-5RK9O38Z53Q0LKJA4FIR/bloom-app-02.gif PORTFOLIO - Instructor focused Yoga app - Post-User Review After testing the prototype with users I gathered more information on how to improve my design. Here are a few my research suggested I add: a scrolling homepage featuring promotions or suggestions for new users less confusing time display for classes that are available, closed, and selected (i.e. the 4:00 time slot text should be lightened so it's more obvious that it's unavailable) https://images.squarespace-cdn.com/content/v1/5d7b3b2fd3a24e2ae0e03a7b/1575965824770-NQQEYC6G7I1DIZYGBG0E/empathy-map-n-2.png PORTFOLIO - Instructor focused Yoga app - Understanding the User In order to successfully create an app based on an “instructor-centric” approach, user stories provided the project with an insight into the drives and goals of the various target demographics for the app. Here you’ll see Rachael, the committed yoga student. I wanted identify and communicate what she might be going through before changing any copy or design. https://www.iriskory.com/portfolio/airbnb-long-stay-5xr6p monthly 0.5 2020-11-09 https://images.squarespace-cdn.com/content/v1/5d7b3b2fd3a24e2ae0e03a7b/1575858821823-5725MURRKHOC5EXYKVXX/roots-recipes-1n.gif PORTFOLIO - Recipes Web Copy and Branding - Down to the roots A lot of recipe websites can feel overwhelming. There’s always so much to choose from. Then you have things like allergies, “what’s in the fridge?” The idea behind Roots Recipes was to quite literally “get down to the roots.” The roots of the meals we love, and the foods that bring us together. The style of the copy and brand should inspire the user to assemble easy meals or find resources to help do just that. https://images.squarespace-cdn.com/content/v1/5d7b3b2fd3a24e2ae0e03a7b/1575954515058-08ZHPXZZY23NGHPMPXZ7/before-roots-legacy-photo.png PORTFOLIO - Recipes Web Copy and Branding NOT THAT: Reduce bulky text and make content concise and easy to get through https://images.squarespace-cdn.com/content/v1/5d7b3b2fd3a24e2ae0e03a7b/1575858874511-NSH02JMXGYUY4NGU0KZK/roots-recipes-2n.gif PORTFOLIO - Recipes Web Copy and Branding - Keep it simple Many of the vegetables and farm fresh ingredients used are colorful and important enough on their own. This is why I wanted to keep the design and copy simple and to the point. I also wanted to pay attention to the microcopy that the user would benefit from. Whether it be a form that needs to be filled or a search query, I wanted the user to feel at ease. https://images.squarespace-cdn.com/content/v1/5d7b3b2fd3a24e2ae0e03a7b/1575954642656-9CA3NHPR10TSU37W4DXJ/roots-legacy-after-photo.png PORTFOLIO - Recipes Web Copy and Branding THIS: Simpler copy helps reduce tension within the user journey